The Marine Connection strongly supports responsible forms of fishing practices that do not cause damage to the marine environment. With approx 1,000 dolphins, whales and porpoises dying daily in fishing nets it is vital for consumers to have the correct information they need to buy their fish purchases responsibly.

The charity work with Organico, producers of Fish4Ever - the only range of tinned fish in the whole of the UK that comes from sustainable fisheries known not to have killed or endangered dolphins, whales or other marine life in its process.

Fish4Ever addresses three types of sustainability issues: sustainability at sea, on land (by using only organic land ingredients) and social sustainability. It’s a comprehensive and holistic vision. For far too long humans have assumed the oceans are an infinite resource and have taken what we want from them with no thought for the real cost. The truth is we need to learn to value the marine ecosystem before it is too late.

Each and every one of us can make a real difference - by simply choosing responsibly what we put in our shopping baskets.