New collection supports Marine Connections' work

Stella McCartney has partnered with Maurice Ohayon's Notify for a one off denim collaboration for the pre-spring 2008 collection.

Bringing together the expertise of two different companies; combining Stella McCartney's signature style of sexy femininity and natural confidence with Notify’s continued creative and technical knowledge in the world of denim. Supporting Stella McCartney's lifelong engagement to help animal welfare, the two companies have agreed to give the profits of their collaboration to the Marine Connection.

Margaux Dodds, charity Director & Co-founder comments “The Marine Connection is delighted by Stella’s continued support and belief in the charity and our work to protect dolphins, whales and their natural habitat. The latest initiative, in conjunction with Notify Jeans, offers not only financial assistance to fund new projects and campaigns but is also invaluable in helping raise public awareness on various issues covered by the charity – all of which helps to stop the suffering of these magnificent marine mammals and ensures their protection and conservation both now and in the future”.